Adding new Brands or Products

This guide shows you what to do if you add products or brands to your product portfolio.

Adding Brands or Productions to your Products Portfolio either by launching new products or acquiring a new brand we recommend the following these steps: 

  1. Creating new products in effectmanager
  2. Making sure the new products are in your POS data when acquiring new brands or products
  3. Re-uploading historical data when acquiring new brands or products

1. Creating new products in effectmanager

Create the new products in effectmanager to have your POS data enriched with your own categorization or to use the products to plan promotions. 

Creating Products

See here how to create new products manually

See here how to create new products using an Excel-file

If you have the trade promotion module in effectmanager, add Retail Chains and Prices to your products to have the promotions finance calculated correctly. 

Adding Retail Chains

See here how to add Retail Chains manually

See here how to add Retail Chains using an Excel-file

Adding Prices 

See here how to add Prices manually

See here how to add Prices using an Excel-file

2. Checking Products are moved to your Supplier Number

Before re-uploading historical data - you need to make sure that your newly acquired products are moved to your supplier number with the Wholesaler. 

3. Re-uploading historical data after step 2 is confirmed. 

When you have confirmed that all new products and brands are moved to your supplier number with the wholesalers you receive POS data from you can start downloading and re-uploading new files with historical data. 
Please find our recommendations for each wholesaler below.

Denmark Norway Sweden Finland

BFI

Dagrofa

Coop Denmark

Circle K

Løvbjerg

Matas

OK Plus

Salling Group

Q8

Coop Norway

Rema1000

Axfood

Bergendahls

Clas Ohlson

Coop Sweden

ICA

Salling Group

Kesko

SOK

Tokmanni

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